In case you don't know, and you probably don't, m.a.m.a. is for "making and marketing art". I will readily admit that my original intentions were less than noble. Playful and ironic, perhaps, but all the same, irony is a hefty crutch, especially to the bourgeois youth of today. In any case, I have revised my mission, in substance, though not in name. I decided that art does need to be marketed. Not necessarily, and, in fact, most importantly, not for profit. Art needs to be marketed for pleasure and for the purpose of uniting, empowering and stimulating mankind. To market art is worthwhile. It is competing with commerce, shallow values and the demon that is coolness for our attention, our time and our energy. These are indeed formidable foes. Often I seek art, often I don't. Art should seek an audience. Art should invade our public areas, both real and virtual. I would rather have art invade my privacy than commerce. If a stranger called me while I was eating dinner to read me a poem, I would me much more forgiving of the interruption than the type of unsolicited calls I get these days. I guess the point of this is that m.a.m.a. is making and marketing art, because I think it is a good thing.